Peace Marketing

Cuprinsul cărţii Peace Marketing

Philip Kotler

I. CAN WE MARKET PEACE?/ 9

Alexandru-Mircea NEDELEA, Marilena-Oana NEDELEA

II. PEACE MARKETING/ 11

Alexandru-Mircea NEDELEA, Marilena-Oana NEDELEA

III. HUMANE MARKETING, PEACE MARKETING AND REBRANDING MARKETING / 20

Hidehiko Yuzaki

IV. TOWARDS THE WORLD'S FIRST MARKETING PEACE CONFERENCE IN HIROSHIMA/ 28

Mitsuhiro Shibata

V. AS WORLDSHIFT BEGINS IN JAPAN/ 41

Hiroo Saionji

VI. MARKETING PEACE CONSCIOUSNESS / 49

Pan Yuyan

VII. MULTI-LANGUAGE LEARNING FOR PROMOTING PEACE /72

Stela Cazacu

VIII. AN OVERVIEW OF THE ECONOMIC CONSEQUENCES OF PEACE/ 80

Rudrarup Gupta

IX. EDUCATION AND PEACE / 87

Rudolf Urban, Roman Urban

X. EDUCATION AND PEACE MARKETING / 99

Vladislav Pavlát

XI. EDUCATION AND PEACE (Case study on the Czech academic education and peace activities in the Czech Republic)/ 115

Olha Babinska

XII. MODERN SYSTEM OF INTERNATIONAL SECURITY /138

Parikshat Singh Manhas, Aligarh Muslim, Priyanka Sharma

XIII. IMPACT OF COMMUNITY PERCEPTION ON PEACE BUILDING PROCESS ACROSS BORDERS-ANALYSIS OF TOURISM PERSPECTIVE (A Case of Jammu and Kashmir)/ 147

Mgbojirikwe, Chinaka Constantine

XIV. THE LITERATURE OF PEACE: NIGERIA CHILDREN’S LITERATURE AND THE DYNAMICS OF PEACE MARKETING /157

Yılmaz Bayar

XV. PEACE AND ECONOMIC GROWTH IN EMERGING MARKET ECONOMIES /174

Ádám NOVOTNY & Lóránt DÁVID

XVI. PEACE AND ENTREPRENEURSHIP: DO THEY GO HAND IN HAND? / 191

Margarita Išoraitė

XVII. PEACE AND ITS IMPORTANCE/ 204

W.K. Athula C. Gnanapala

XVIII. PEACE MARKETING AND TOURISM DEVELOPMENT: EMPIRICAL EVIDENCES FROM SRI LANKA/ 215

Marinus C. Gisolf

XIX. PEACE WITHOUT AN ARMY: COSTA RICA'S CASE OF TOURISM THROUGH PEACE /231

M. Moses Antony Rajendran

XX. PEACE MARKETING OF AVOIDING FRAUDULENT FINANCIAL STATEMENT AMONG FINANCIAL INSTITUTIONS OF FINANCIAL MARKETS AND SERVICES FOR FINANCIAL INCLUSION OF MARGINALIZED & DEPRIVED COMMUNITY/ 248

Rita Carballo Fuentes , Magdalena Carballo Fuentes, Carmelo J. León González

XXI. THE IMPORTANCE OF PROJECTING AN IMAGE OF PEACE AND SECURITY AND ESTABLISH STRATEGIES TO REDUCE THE PERCEIVED RISK IN INTERNATIONAL TOURIST DESTINATIONS /259

Malgorzata Kurleto

XXII. PROMOTING PEACE THROUGH THE NATURE AND  HERITAGE TOURISM / 272

Sarmistha Sarma, Ms. Sneha Sharma

XXIII. PHILOSOPHY BEHIND PEACE MARKETING AND THE CHOICES AVAILABLE FOR THE WORLD/ 284

Ihor Yaskal, Lyudmyla Verbivska

XXIV. REGIONAL ECONOMIC INTEGRATION AS INSTRUMENT FOR PEACE BUILDING / 292

Giovanna Giurlanda, Beatrice Martini, Valentina Zappulla and Antonio Marturano

XXV. PEACE MARKETING THROUGH SOCIAL MEDIA: STRATEGIES, EDUCATION AND ETHICS/ 314

Gazzola Patrizia

XXVI. SUSTAINABLE DEVELOPMENT TO PROMOTE A CULTURE OF PEACE/ 332

Nugzar Todua, Charita Jashi

XXVII. CONCEPTUAL AND PRACTICAL ASPECTS OF PEACE MARKETING IN TOURISM (GEORGIAN CASE) /346

Zuzana Gajdošíková, Tomáš Gajdošík

XXVIII. THE ROLE OF TOURISM IN PEACE PROMOTION / 357

Engin Akman, Ahmet Yulafcı

XXIX. THE ROLE OF TRADE IN PROMOTING PEACE: A REVIEW/ 377

Jayadevan CM

XXX. AN ANALYSIS OF VARIANCE OF TRANSITION OF GLOBAL TERRORISM / 392

Sudipta Kiran Sarkar, Babu P George

XXXI. MODELING TOURISM AS A PEACE AGENT: HOW TO HARNESS THE GENIE? / 404

Tatiana Lepihina, Yuluya Karpovich

XXXII. THE ROLE OF TOURISM IN PEACE PROMOTION/ 418

Despre autor

Alexandru-Mircea Nedelea

Marilena-Oana Nedelea